Marketing & Sales Tips and News

PC-based POS systems are popular, but the OS upgrade is not yet essential.
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A small investment in understanding your customers better could pay off with increased profits down the road.
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Not all customers offer equal profitablity. We look at five types of customers that drain your company.
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Some assume that their clients stick with them because they are satisfied with the level of service they receive. However, many are locked into business arrangements that would be too costly to switch because of smaller customer service issues.
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Understanding the needs of your customers is critical for your marketing plan. We look at tips to ensure you receive responses to your survey efforts.
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While many stores refer to customers as “guests,” one retail expert suggests taking that next step, and making them “friends.”
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There?s a new way to serve your customers quickly and easily, increase your operational efficiency, and boost your revenue.
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Does your sales pitch consist of the same credibility building elements as everyone else out there? We look at ways to set yourself apart, and better understand the needs of your customers.
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How do you move a 35,000 product catalog online? We take a look at a some companies who have tackled this task, and reaped the rewards.
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Learning about your industry, clients and competitors need not cost you a fortune. We look at four web-based tools.
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