Marketing & Sales Tips and News

In parts 1 and 2 of Conversion Benchmarking Hell we discussed why benchmarking your conversion rates against industry figures just doesn’t work, basically saying that conversion benchmarking is the one of the greatest hoaxes in internet marketing.
The key message throughout the two articles was that conversion rates tell only a small part of your […]

Eric T. Peterson continues showing the practical implications of his visitor engagement metric by analyzing his own website, questioning what he can do to increase the sales of his books to visitors referred to his site by some of the bloggers that are delivering traffic with high engagement but low sales conversion.
Now, I haven’t studied […]

Website conversion rates are some of the most important Key Performance Indicators (KPIs) for measuring how well your internet marketing works. However, measuring conversion is daunting task, since conversion rates themselves do not tell us enough to really asses our performance adequately or benchmark our website against industry averages.
One of such problems, covered in […]

After a rather painful week, MarketingStudies.net is back with its full functionality, including comments.
As already noted, we started the move to a new hosting provider about a week ago, when the comments on this blog were again turned off by the old hosting provider without notice.
The move went relatively smoothly, thanks to the great MovableType […]

Pheedo just released a new RSS advertising concept, called FeedPowered Advertising, that helps you generate new subscribers to your RSS feeds using RSS advertising, through Pheedo’s RSS advertising network or through other ad networks.
The Key Facts
Their new RSS ad format …
[a] Displays the latest content items from your RSS feed, including video content with direct […]

… but someone certainly is, using a non-existant MarketingStudies.net e-mail address.
If you receive an e-mail with the subject “Got It, I Think” from tahaseggdzf@marketingstudies.net, or something simillar, it’s spam. Not from us though …
This is how it works:
(a) The spammer finds a number of open relay e-mail servers, which allow the spammer to send e-mail […]

How does EzineArticles.com, one of the largest websites to help you syndicate your content, use RSS for their marketing?
To answer this question, we interviewed Christopher Knight for the 2007 edition of the RSS marketing e-book (coming shortly). But if you want to know more, click here to read Christopher’s summary.
BTW - did you know that […]

WebProNews has a short summary from Amanda Watlington’s tips for SEO optimization of your RSS feeds:
1. Subscribe to your own feed and claim it on blog engine Technorati
2. Focus your feed with a keyword theme
3. Use keywords in the title tag; keep it under 100 characters
4. Most feed readers display feeds alphabetically, title accordingly
5. Write […]

RSS Specifications point to the F Train from NYC and their RSS feed, which lets you watch traing schedules and changes.
The essential idea of course is good –> use RSS to get your latest and most important content to your prospects and customers. Train schedules certainly seem relevant enough for someone in NYC to subscribe […]

In previous articles we covered the conversion benchmarking problems and misinterpreting conversion data without understanding the entire picture. But we never really got around to taking a look at what conversion actually is, what it tells us and why it’s important for interactive marketers.
If you’re thinking "Nah, I already know all of this", give […]