More business technology marketers use trade shows to generate leads than any other marketing tactic. According to a 2007 CMP survey, over 75% of respondents use trade shows for this purpose. Yet the inability to generate enough leads for the sales force is the biggest problem these marketers face.

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Author:
admin
Time:
Sunday, June 29th, 2008 at 1:19 pm
Category:
Sales Presentation
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